Select Edition Artist Pop Box

ROLE: Art Director | Lead Senior Designer

Sephora Favorites Pop boxes are curated sets of new products from buzzy brands that interest trendy beauty consumers. The boxes include high-level themes that iterate on hot, trend-focused design and lean into “sneaker-drop moments" that inspire FOMO.

The final box of 2021 featured Sarah Madden, an illustrator from the UK, who designed for the concept Beauty for Everyone, which was a subtle tie-back to Sephora's larger Black-Owned Beauty campaign.