Sephora Favorites Pop

ROLE: Lead Senior Designer

Sephora Favorites Pop boxes are curated sets of new products from buzzy brands that interest trendy beauty consumers. The boxes include high-level themes that iterate on hot, trend-focused design and lean into “sneaker-drop moments" that inspire FOMO.

My work for Sephora Favorites Pop began with conception in 2019 until the final in-house designed box in December of 2021. I was the lead senior designer for this program working with various photographers, marketing partners, prop stylists, designers, and art directors.