Social Media Videos

ROLE: Art Director | Concepting | Designer

Conceptualized and led the art direction for video content as part of our LA Produced 2024 Skincare work stream, working in close collaboration with industry experts, influential talent, and cross-functional teams. Oversaw the creative development process from ideation to execution, ensuring that the final deliverables were visually compelling, strategically aligned with brand messaging, and tailored to engage target audiences effectively, with sevel videos tripling benchmark. Leveraged the expertise of top-tier talent and industry professionals to elevate production quality, fostering a seamless integration of creative vision and storytelling.